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CCRA News

CCRA Launches TRUE Advantage Mentorship Program and Strategic Partnership with The Travel Institute

CCRA Launches TRUE Advantage Mentorship Program and Strategic Partnership with The Travel Institute

FORT WORTH, TEXAS – CCRA Travel Commerce Network announced the launch of its groundbreaking TRUE Advantage Mentorship Program and a strategic partnership with The Travel Institute, furthering its commitment to professional development in the travel industry. These advancements reflect CCRA’s dedication to empowering travel advisors with the knowledge, tools, and connections they need to succeed in an ever-evolving travel marketplace.

TRUE Advantage Mentorship Program

The newly launched TRUE Advantage Mentorship Program brings an innovative, personal approach to supplier-advisor relationships. Unlike traditional supplier presentations and marketing-heavy efforts, this mentorship-driven initiative fosters one-on-one connections between suppliers and TRUE Accredited Advisors. Suppliers, including smaller and emerging brands, will have the opportunity to spotlight their offerings through intimate, training-focused engagements with small groups of advisors. The goal is to create deeper, more meaningful relationships between advisors and suppliers, enhancing the advisors’ ability to provide enriched travel experiences to their clients.

“TRUE Advantage Mentorship was sparked by feedback from our advisors, who told us how crucial mentorship is in this industry,” said Holly Carrig-Matthews, AVP of TRUE Excellence at CCRA. “This program is designed for more of a one-on-one mentorship relationship. The traditional larger-scale formats we offer work for many and we continue to see many advisors thrive by way of those platforms, but this is an ‘old world meets new’ approach to bring back more of a first-hand mentorship offering that supports both suppliers and advisors on a smaller scale. It’s about creating value for both sides.”

This innovative program is particularly attractive to smaller suppliers looking to enter into a meaningful agent conversation, allowing them to engage with CCRA’s TRUE advisors seeking their specialized products in a cost-effective and meaningful way.

Strategic Partnership with The Travel Institute

Further underscoring its commitment to travel advisor education, CCRA is very pleased to announce a new strategic partnership with The Travel Institute. This partnership enables travel advisors to earn continuing education credits (CEUs) by participating in CCRA’s PowerSolutions LIVE events—regional gatherings designed to equip advisors with the tools and strategies to elevate their businesses.

Advisors who attend any of CCRA’s PowerSolutions LIVE events can now earn two CEUs, applicable toward The Travel Institute’s CEU requirement for maintaining Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or Certified Industry Travel Executive (CITE) credentials. This partnership brings an added layer of value to CCRA’s PowerSolutions LIVE events, solidifying their status as must-attend gatherings for professional development and industry connection.

“Each PowerSolutions LIVE event offers travel advisors a dynamic and interactive platform to build essential relationships, explore premier travel offerings, and discover strategies that will drive their business growth,” said Dic Marxen, President and CEO of CCRA. “These full-day events are free for travel advisors and offer unmatched opportunities for face-to-face supplier training, networking, and now, the chance to earn CEUs through our partnership with The Travel Institute. We couldn’t be more excited to provide this added value to our attendees.”

2025 PowerSolutions LIVE Event Schedule

Looking ahead, CCRA is thrilled to announce the first two PowerSolutions LIVE events scheduled for 2025:

  • PowerSolutions Live Boston – May 8, 2025, at the Hilton Boston Park Plaza
  • PowerSolutions Live Philadelphia – December 4, 2025, at the DoubleTree by Hilton Philadelphia – Center City

These events are now listed as CEU-approved travel programs on The Travel Institute website, making them even more attractive to advisors looking to fulfill their education requirements while gaining valuable industry insights.

About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

Media Contact:
Marlene Oliver, APR
NJC Communications
Email:moliver@njccorp.com
Direct: 305-491-0512

CCRA Kicks-Off 50th Anniversary Year with "Is TRUE Right for You?" Campaign and Webinar Series

CCRA Kicks-Off 50th Anniversary Year with "Is TRUE Right for You?" Campaign and Webinar Series

FORT WORTH, TEXAS – March 5, 2024– CCRA Travel Commerce Network, a pioneer in revolutionizing the travel industry, is celebrating its 50th anniversary with the launch of its new education campaign, "Is TRUE Right for You?" This innovative initiative aims to enlighten travel advisors and agency owners about the unparalleled benefits of the TRUE travel agency code and is being kicked-off with the first installment of an interactive webinar series scheduled for later this month.

At the heart of the "Is TRUE Right for You?" campaign is the essence of empowerment and independence. TRUE, the only industry accreditation developed and maintained by seasoned travel advisors and experienced industry executives, ensures that the program prioritizes the needs of travel agencies above all else. With TRUE, agencies can rest assured that their best interests are always at the forefront.

The top benefits of TRUE accreditation are as compelling as they are transformative. Firstly, advisors enjoy the perk of earning a solid 100% commission. Secondly, TRUE provides direct recognition by suppliers, meaning advisors receive commissions directly from suppliers, eliminating any intermediaries. Thirdly, and perhaps most importantly, TRUE empowers advisors to build a future for themselves by owning their sales volume. This invaluable independence not only enhances the agency's value but also opens up opportunities for future growth and potential sale of the business down the road.

To further educate and empower travel advisors, CCRA Travel Commerce Network is proud to present its new webinar series scheduled for March 20th, 2024. This series will serve as an open forum for prospective members to explore the benefits of TRUE independent accreditation in depth. Led by industry experts, these webinars will delve into the nuances of TRUE, shedding light on its myriad advantages and how it can propel travel businesses to new heights. Travel agency owners and travel advisors can register online at: https://register.gotowebinar.com/rt/520063934498193503 to participate in the free webinar and learn if TRUE is for you!

"Our 50th Anniversary is the perfect time to share our celebration by helping travel advisors create and grow their own travel businesses. We are thrilled to launch our new 'Is TRUE Right for You?' campaign and webinar series," said Dic Marxen, President and CEO of CCRA Travel Commerce Network. "TRUE accreditation is a game-changer for travel agency owners and travel advisors looking to start their travel business and we are excited to share its transformative potential with the industry. With TRUE, the possibilities are limitless, and we are here to help more advisors unlock their true potential."



Stay tuned for additional dates for the "Is TRUE Right for You?" webinar series and more 50th Anniversary news to come. Don't miss this opportunity to discover the key to unlocking success in the travel industry!

TRUE offers easy steps for registration, while ensuring that the highest standards are maintained in the vetting process. For additional information, visit www.ccra.com/join/true-options/.

About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

Media Contact:
Marlene Oliver, APR
NJC Communications
Email:moliver@njccorp.com
Direct: 305-491-0512

CCRA announces record growth in TRUE sub-agents and new advancements for travel advisors

CCRA announces record growth in TRUE sub-agents and new advancements for travel advisors

FORT WORTH, TEXAS – As CCRA gears up for its 50th Anniversary Celebration on August 27, 2024, at PowerSolutions LIVE Washington DC, the company announces unprecedented growth in TRUE Sub-Agents and exciting advancements in training and resources for travel advisors.



"CCRA is ecstatic to witness the exponential growth of our TRUE Accredited Agencies as they expand their businesses with more sub-agents,” said Dic Marxen, President and CEO of CCRA. “It’s incredible to see how the opportunities we provide are empowering travel advisors to scale their businesses, increase their income, and hone their entrepreneurial skills. This surge in growth is a testament to the robust support and resources we offer.”



To support this expansion, CCRA continues to enhance its education and training programs. By partnering closely with the Travel Advisor Resource Center (TARC) and their RTA program, CCRA ensures that TRUE Agencies are equipped with the knowledge and tools necessary for their sub-agents to thrive in the travel industry.



Adding to the momentum, CCRA has officially launched the new TRUE Select Services this month. This service guarantees that TRUE Advisors can seamlessly collaborate with any hotel or supplier. In the rare case where a supplier does not recognize the TRUE Code, TRUE Select Services steps in, ensuring that members are optimally positioned within the industry.



Additional Key Advancements at CCRA Include:

  • Expansion of TRUE Chapters: Due to increased demand, CCRA has launched new chapters, supported by a dedicated group of Chapter Directors. Currently, there are 17 Chapters nationwide, providing local travel professionals with invaluable opportunities for connection and training with preferred suppliers. These events are crucial for building strong relationships and staying updated on industry trends and best practices.
  • Launch of the Connect Network Membership: This new membership offers travel professionals access to high-quality training and networking opportunities. Priced at $99 annually, it includes participation in all Chapter Meetings, Enhanced Collaborations, Webinar Invites, and PowerSolutions LIVE Events. The program has received rave reviews, with an increasing number of IATA and CLIA members joining.
  • Enhanced “Demystifying TRUE” Webinars: Now scheduled monthly and hosted by Holly Carrig-Matthews and Irene Pasquesi, these webinars are perfect for those interested in learning about TRUE. The team shares the benefits and elements of becoming an agency on record with TRUE.
  • 50th Anniversary Celebration at PowerSolutions LIVE Washington DC: Advisors from across the country and beyond are set to attend this landmark event on August 27, 2024 at the Hyatt Regency Tysons Corner Center. The celebration promises outstanding training, networking opportunities, and an abundance of prizes, including cash prizes, Hyatt Points, and 70+ nights of travel giveaways. CCRA’s PowerSolutions LIVE events are complimentary for travel advisors of all experience levels who are members of TRUE, ARC, IATA, CLIA, and ASTA. Advisors are encouraged to register early to secure their spot at this highly anticipated event.



    Maria Leach, CEO/Owner of M&M Leach Vacations, expressed her enthusiasm on CCRA programs and advancements: “CCRA’s TRUE Accreditation offerings, including Chapter meetings, PowerSolutions annual events, and FAM trips, have empowered me to build strong, professional relationships with key suppliers. These connections have granted me access to exclusive deals, up-to-date supplier product information, training opportunities, and superior agent support services, significantly enhancing the quality and variety of travel packages I can offer my clients. Additionally, opportunities to collaborate and network with other travel agents have broadened my industry insights and introduced me to innovative business practices. I am grateful for the opportunities CCRA has provided and look forward to continuing our successful collaboration.”



    Travel advisors are encouraged to join the 50th Anniversary celebration and take part in the exciting advancements at CCRA. Register now for PowerSolutions LIVE Washington DC and be part of this historic event.

    About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

    CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    • CCRA Announces Expansion of Member Services Division, More Streamlined TRUE Accreditation, and New TRUE Initiatives

    CCRA Announces Expansion of Member Services Division, More Streamlined TRUE Accreditation, and New TRUE Initiatives

    FORT WORTH, TEXAS – May 8, 2024 – CCRA Travel Commerce Network today announced significant updates that continue advancing the company's growth plan. Building on its momentum over the past two years, CCRA is expanding its Membership Services Division with a new executive appointment and the addition of a new management role; updated TRUE accreditation requirements and streamlined approval process; plus, new TRUE initiatives to benefit advisors.

    Expansion of Membership Services Team

    CCRA proudly appoints Holly Carrig-Matthews to the newly established role of AVP TRUE Excellence, setting the stage for innovation and continued growth. Carrig-Matthews, a dynamic force with over 11 years of dedicated service at CCRA, is well-known in the travel industry as the host of PowerSolutions Events, leader of member-focused webinars, and the face of the CCRA Membership Services Division. With a strong focus on advisor success and strategic member development, Carrig-Matthews will lead the growth of the Membership Services Division, ensuring TRUE advisors have the tools, resources, and support needed to thrive in their independent travel businesses.

    "Holly’s exceptional experience and leadership will propel TRUE to new heights," said Dic Marxen, President and CEO of CCRA. "Her comprehensive understanding of the travel industry and commitment to advisor success has set her apart as a key figure in TRUE's evolution. Her new role will not only strengthen our position in the industry but also foster innovative opportunities for our advisors."

    "I am thrilled to make a meaningful impact on the growth of TRUE by spearheading fresh campaigns with our Membership Services team," said Carrig-Matthews. "Building a supportive community is essential for the success of our TRUE members. We strive to provide personalized support, enabling advisors to realize their potential and achieve their goals. Witnessing their journey to success fills me with pride."

    In another strategic appointment, Irene Pasquesi has been appointed to the newly created role of Manager, TRUE Advisor & Supplier Success. With nearly six years of service at CCRA, Pasquesi brings invaluable experience in bridging the advisor and supplier experience within the organization. Having successfully operated her travel agency with her own IATA code and then transitioning to a TRUE code, Pasquesi's journey offers inspiration and guidance to advisors. Her expertise also extends to working with suppliers, optimizing benefits for both groups.

    "Bringing Irene into the Membership Services Division has been one of our most impactful decisions this year," said Carrig-Matthews. "Her supplier liaison role has enhanced the smooth onboarding process for TRUE advisors and, ultimately, their success. Irene's dedication and personalized approach are cornerstones of our commitment to supporting our TRUE network."

    TRUE Accreditation Updates and Fresh Initiatives Launched with Strategic Team Expansion

  • CCRA has updated the TRUE accreditation process, streamlining requirements for quicker approvals while bolstering security measures for advisors. Updated criteria for obtaining a TRUE Code now include proof of legal structure, such as a corporation, LLC, DBA, or fictitious name registration, as well as Seller of Travel Licenses for residents in California, Florida, Hawaii, Washington, and Iowa. The new process leverages cutting-edge technology to expedite applications, reducing unnecessary hurdles for advisors. At the same time, an ID verification process enhances protection against fraud.
  • TRUE Chapters are flourishing like never before, responding to member feedback with more meetings and expanded opportunities for engagement. With Pasquesi acting as the Chapter Director liaison, Chapters enjoy greater connection and community. Monthly meetings are complemented by additional chapters and the filling of open Chapter Director seats, paving the way for a vibrant and interactive network. Furthermore, new programs are fostering closer ties between members and suppliers, offering intimate and impactful environments for collaboration. Exciting familiarization trips and other educational and networking events are also in the pipeline for 2024.
  • CCRA proudly introduces the newly launched TRUE Playbook, a comprehensive guide designed to fully showcase the benefits of TRUE accreditation. This invaluable resource offers in-depth insights and serves as the ultimate reference for those looking to understand the advantages of being a TRUE member. Advisors can access the playbook at: https://www.ccra.com/independent-travel-agent-playbook-with-true/
  • In addition, TRUE has introduced a new referral program and is actively developing other innovative initiatives. Stay tuned for more exciting news from CCRA as it celebrates its 50th Anniversary this year!

    • About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

    CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    Unveiling the “CCRA Forest” biodiversity project, planting 1,200 trees this year with a project goal of 53,000 trees total

    Unveiling the “CCRA Forest” biodiversity project, planting 1,200 trees this year with a project goal of 53,000 trees total

    PowerSolutions participating suppliers advance efforts with trees planted in their company name as part of CCRA’s commitment to sustainability.

    FORT WORTH, TEXAS – November 10, 2023 – CCRA Travel Commerce Network icontinues to drive its commitment to sustainability with the announcement of a new biodiversity project launched this year coined the “CCRA Forest.” As part of the project, CCRA has already planted more than 1,200 trees this year with a project goal of covering 48 hectares in total.

  • Dic Marxen, President and CEO of CCRA emphasized the organization’s dedication to global environmental projects, saying, “We view environmental sustainability not just as an investment in the future, but as a responsibility as industry leaders for nearly half a century. Our commitment to this biodiversity project is a testament to our enduring efforts, with more than 1,200 trees planted this year and an ambitious target of 53,000 trees to be planted in total.”

    Working together with well-known Green My Experience, CCRA is investing in the transformation of a 120-hectare ex-cattle farm into a preserved tropical forest. This effort will support the surrounding ecosystem as part of one of Costa Rica’s most important conservation strategies known as Biological Corridors. Such Biological Corridors contribute to the maintenance of biodiversity, facilitating the migration of flora and fauna. These Corridors connect protected areas in the mountains with other areas at lower altitudes and allow people to improve their quality of life with a sustainable way of conserving as resources are better protected.

    Over the past decade, CCRA has consistently championed sustainability through eco-friendly travel options, carbon offset programs, and community outreach. The strategic selection of environmentally conscious hotels for PowerSolutions LIVE events further demonstrates their dedication to a net-zero future. CCRA is further revolutionizing its LIVE events with green strategies, such as eliminating paper usage and adopting electronic formats accessible through QR codes.

    Excitingly, suppliers participating in CCRA’s PowerSolutions LIVE events are now also part of the CCRA Forest biodiversity project. Peter Pincus, CCRA’s Chief Commercial Officer said, “By joining PowerSolutions, suppliers contribute to the planting of new trees in their name, actively participating in the preservation of our planet.”

    The next PowerSolutions LIVE event will be held on December 5, 2023, in New York at Bohemian National Hall, 321 East 73rd St. New York, NY 10021. Registration is now open via the CCRA PowerSolutions NYC Registration Page along with additional details about the event and agenda.

    PowerSolutions LIVE events are open to travel advisors of all experience levels who are members of TRUE, ARC, IATA, CLIA, and ASTA. Travel advisors are encouraged to register early to guarantee their spot at these popular events.

    About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

    CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, Travel Advisor Global Network (TAGN) – CCRA's host agency; and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    • TRUE Ramps Up Training and Development Programs – Setting a New Standard in Travel Agency Accreditation

    TRUE Ramps Up Training and Development Programs – Setting a New Standard in Travel Agency Accreditation

    FORT WORTH, TEXAS – October 4, 2023 – CCRA Travel Commerce Network is proud to announce the official launch of TRUE's dynamic suite of new and enhanced training and development programs. These initiatives are designed to propel the success and growth of TRUE member travel agencies and their advisors, setting a new standard in travel agency accreditation benefits. Emphasizing the unique attributes of TRUE Accreditation, CCRA's President and CEO Dic Marxen said, "TRUE delivers a comprehensive range of benefits designed for travel agency members beyond any other agency accreditation. TRUE is not just a code; it's an investment in the success and growth of your travel business. TRUE is the only travel agency accreditation that not only provides industry recognition, but also offers unparalleled training and development opportunities to help our members thrive. This commitment to ongoing education is a key differentiator, and it's a valuable distinction that underscores a prime reason why travel agencies should choose to be accredited with TRUE."

    New and Enhanced Training and Development Initiatives Now Offered by TRUE include:

  • "Office Hours" Series: CCRA introduces a groundbreaking "Office Hours" series, conducted in an open forum format over lunchtime by the TRUE Member Services Team. This live and interactive session allows advisors to get real-time answers and advice on any topic related to their travel business.
  • 1-to-1 Professional Consultation: TRUE Accreditation now offers private consultations with the Member Services team, providing personalized guidance to travel advisors. The consultations are conveniently scheduled through a link on the CCRA website, ensuring accessibility and support tailored to individual needs.
  • Monthly Educational Webinars: CCRA enriches its training portfolio with monthly webinars featuring trending topics and insights into new technology and marketing "how-to's." These educational sessions empower travel advisors with the latest industry knowledge and skills.
  • Monthly Supplier Training Webinars: TRUE members gain exclusive access to high-quality travel suppliers through monthly webinars. These sessions enhance product knowledge and foster valuable partnerships, ensuring advisors can provide clients with top-notch travel experiences.
  • Enhanced PowerSolutions LIVE Events: CCRA's flagship events, PowerSolutions LIVE, are elevated with focused themes and expanded opportunities. The recent event held in Puerto Rico in August marked a historic milestone as the first outside the continental US. The program's success, including a destination familiarization trip for travel advisors, has sparked plans for more live events with similar opportunities in the future.

    • "At CCRA, we believe in empowering our members with the tools they need to thrive,” said Margie Jordan, CCRA’s Vice President of Membership Services. “Our commitment to training and development is not just a service; it's a testament to our dedication to the success of our TRUE travel agency partners."

    "As the only industry accreditation developed and managed by travel advisors and experienced travel industry executives – not airlines, cruise lines, or companies with other interests – TRUE is all about making travel agencies successful and supporting members as they scale and grow their travel business," continued Jordan.

    TRUE offers easy steps for registration, while ensuring that the highest standards are maintained in the vetting process. For additional information, visit www.ccra.com/join/true-options/.

    About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

    CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, Travel Advisor Global Network (TAGN) – CCRA's host agency; and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    CCRA Brings in Record Attendance to PowerSolutions LIVE 2023 Travel Advisor Events

    CCRA Brings in Record Attendance to PowerSolutions LIVE 2023 Travel Advisor Events

    FORT WORTH, TEXAS – July 31, 2023 – CCRA Travel Commerce Network recently completed its first two PowerSolutions LIVE regional training and networking events of 2023 for travel advisors, drawing a record number of participants that even topped 2019's banner attendance. The company has also reached maximum capacity for its upcoming PowerSolutions LIVE in Puerto Rico, the first of its regional showcases to be held outside the continental US that will additionally feature a three-day destination FAM slated for next month. Turnout of just these three regional events exceeds previous attendance records with several hundred travel advisors participating, plus dozens of top industry executives, travel suppliers, and destinations.

    “We are thrilled with the outstanding results of our PowerSolutions LIVE events that keep growing in popularity among both travel advisors and suppliers. “More and more advisors and suppliers are realizing that our PowerSolutions LIVE events are one of the best channels for agency owners and advisors to fuel business growth, and form more meaningful connections,” said Dic Marxen, President and CEO of CCRA. “At our most recent event in Washington, D.C., we actually had to expand our roundtables session, adding an extra room to ensure that all attendees and suppliers were able to benefit fully this from face-to-face interchange opportunity – one of PowerSolutions’ most highly anticipated segments.”

    Rave reviews continue rolling in from travel agency owners, advisors, and suppliers about the most recent PowerSolutions LIVE held on July 18, 2023.

    “I really enjoyed being a part of this very successful event. The quality and the level of engagement from the advisors was quite impressive,” said Alex L. Pinelo, CTC, MCC Senior Vice President, Sales for AmaWaterways, presenting sponsor of PowerSolutions LIVE Washington, D.C. “I must say I loved every minute of it!”

    "I feel that meeting face-to-face with the suppliers (at PowerSolutions LIVE) was delightful. The intimacy of the number of suppliers and the industry colleagues being approachable enabled me to be intentional with my connections. Meeting with them helps me advance my business by establishing new connections and building my group travel business with different travel styles for my clientele. I am so happy I attended. These relationships are already blossoming in complimenting my business and adding additional revenue. I am in the happiness business and the vetted and hand-selected folks CCRA introduced me to are pure sunshine vibes all around. I highly recommend it. I love that this was a one-day event. Amazingly done!" said Luxury Travel Advisor Larissa Parks of Hitched 360.

    Each regional PowerSolutions LIVE event features a full day of scheduled professional development and networking programming. Recent events in Washington, D.C. and Chicago included three main sections. First, travel advisors joined in educational sessions led by industry leaders. Next advisors created valuable connections with top travel suppliers at interactive roundtables. Then, after lunch, advisors cultivated key relationships with suppliers and industry colleagues at an interactive trade show.

    “Not only are we beyond pleased with the attendance achievement that our team has attained, but we are also ecstatic to hear and see all of the outstanding comments and reviews from both the travel advisor community and our valued supplier partners, many who have already committed to participating in and sponsoring future CCRA events due to their success at this year’s PowerSolutions events,” said Peter Pincus, CTC, Chief Commercial Officer of CCRA. “Presenting the most beneficial opportunities for both travel advisors and travel suppliers is truly what makes our PowerSolutions LIVE platform a tremendous success!”

    The next PowerSolutions LIVE event, which is now sold out, will be taking place in Puerto Rico and will include a three-day familiarization trip co-hosted by Discover Puerto Rico. With the sell-out status of PowerSolutions LIVE Puerto Rico, travel agency owners, advisors, and suppliers can look forward to CCRA expanding its future PowerSolutions LIVE events to include more FAM opportunities for further in-depth training in travel destinations.

    In Q4, PowerSolutions LIVE New York will be held on December 5, 2023, at Bohemian National Hall, 321 East 73rd St. New York, NY 10021. Additional details will be offered at https://www.ccra.com/powersolutions/ -- registration opens soon.

    PowerSolutions LIVE events are open to travel advisors of all experience levels who are members of TRUE, ARC, IATA, CLIA, and ASTA. Travel advisors are encouraged to register early to guarantee their spot at these popular events.

    About CCRA: Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace. CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, Travel Advisor Global Network (TAGN) – CCRA's host agency; and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    CCRA Celebrates Two Successful Power Solutions LIVE Events and Largest Recruiting Month for TRUE and TAGN

    CCRA Celebrates Two Successful Power Solutions LIVE Events and Largest Recruiting Month for TRUE and TAGN

    FORT WORTH, TEXAS – October 27, 2022 – CCRA Travel Commerce Network is celebrating the success of its two recent PowerSolutions LIVE events that were met with rave reviews from both travel advisors and suppliers. As well, the company is thrilled to share that last month reigned as one of the company's largest recruiting months ever for both CCRA's host agency – Travel Advisors Global Network (TAGN) and for TRUE Accreditation Code membership.

    “We certainly have much to celebrate with the immense turn-out at our in-person PowerSolutions LIVE events in Philadelphia and Tampa as well as the outstanding successes we are seeing in member growth for both of the two unique tracks our company offers to become either individually accredited via TRUE or to become a member of our Host Agency TAGN. Last month was one of the best recruiting months our company has seen in our nearly 50-year history,” said Dic Marxen, President and CEO of CCRA. “Further, we are thrilled to be able to gather once again sharing the unparalleled value of meeting live and in-person to make the connections that will help grow business for both travel advisors and suppliers as we move into a bright new era of travel."

    CCRA recently hosted two successful PowerSolutions LIVE events attracting more than 300 travel advisors ready to connect with the products and solutions they need to power up their travel agency business. The events that were held in Philadelphia and Tampa featured valuable education and training sessions by industry experts and business development specialists, empowering speakers, face-to-face round table meetings between advisors and suppliers, and an interactive trade show for building key supplier relationships and networking with industry colleagues.

    Asked how PowerSolutions LIVE went, Johanna González, Leisure Sales Manager, Discover Puerto Rico said,"(It was a) great event with quality travel advisors from Philadelphia! During Philadelphia Power Solutions, I was able to interact with a significant number of travel advisors that were eager to learn about my destination. The Power Solutions team did a great job with the organization and agenda, and the roundtables were a fun way to engage with smaller groups, teach them about the Island, and receive their feedback in a comfortable setting.”

    Yolanda Carneiro, Vice President, Travel Industry Partnerships and Inside Sales for Carey International, said, "It's always exciting when you hear 'I need to use your service' or 'I didn't realize Carey was worldwide' ...Everyone was so attentive, positive about travel, and hopefully ready to book Carey and earn commission!” Deanna Reilly, owner Deanna's Travel said, "Power Solutions was a great way to reconnect and learn! It was a powerful event filled with networking, learning about destinations, suppliers and some new trends coming our way. I even learned about a fantastic new tool to use to capture data seamlessly. The Legal update was a priceless seminar filled with so much useful information and updates." Company executives say CCRA is poised for continued success in 2023. “Our goal is to continue on our growth trajectory and to bring even greater opportunities for agencies and advisors that we support as TRUE and TAGN members as well as to new advisors we introduce to the travel industry via our new Travel Advisor StartUp program,” said Marxen.

    The next two PowerSolutions LIVE events will be held the December 1, 2022 in Atlanta, Georgia and December 7, 2022 in Scottsdale, Arizona. Travel Advisors can register for the events online at: www.ccra.com/powersolutions/

    About CCRA:
    Based in Ft. Worth, Texas, CCRA Travel Commerce Network is a global hub for travel technology, marketing, accreditation, and education. For nearly fifty years, CCRA has connected travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace. CCRA features a robust Global Air Division, 24/7 Call-Center Division, and a comprehensive Global Leisure Division that includes: its host agency called CCRA Travel Advisor Global Network (TAGN), the TRUE code platform for individual agency accreditation and identification, CCRA Global Supplier Network, PowerSolutions LIVE travel advisor training and networking events, and CCRA Travel Advisor StartUp (TAS) program for those looking to become new travel advisors. Through its partnership with Etherio Group, CCRA provides a full complement of meetings and incentive services. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email:moliver@njccorp.com
    Direct: 305-491-0512

    CCRA Launches New Travel Advisor StartUp Program

    CCRA Launches New Travel Advisor StartUp Program

    FORT WORTH, TEXAS – August 23, 2022 – CCRA today announced the launch of its new Travel Advisor Startup program designed as the go-to guide for prospective new travel advisors on how to start a successful travel business. The company is kicking off the new Travel Advisor StartUp program with FREE seminars held in conjunction with CCRA's PowerSolutions LIVE in-person events. These full-day seminars present prospects new to the travel industry with the A-B-C’s of becoming a professional and profitable travel planner…and participants can attend for FREE!

    For 2022, CCRA is pleased to offer four of our complimentary Travel Advisor Startup program seminars to choose from:

    • • September 8, 2022 – Philadelphia, PA: Loews Philadelphia Hotel
    • • September 20, 2022 – Tampa, FL: Doubletree by Hilton
    • • December 1, 2022 – Atlanta, GA: Hilton Atlanta
    • • December 7, 2022 – Scottsdale, AZ: The DoubleTree Resort by Hilton

    During these full-day in-person Travel Advisor StartUp seminars CCRA's team of experienced travel professionals will teach participants about: how to set up a travel business; tools they’ll need; how to earn money, building relationships with travel suppliers, avoiding fraud and why this is important; travel styles and niches; plus much more. Beyond all of that, prospective new travel advisors will also get to join in presentations from travel suppliers, enjoy lunch where they can mix and mingle with mentors, create new contacts directly with suppliers at round table sessions, and learn more about the travel industry in an afternoon tradeshow where they can meet new suppliers and experienced travel advisors.

    To participate in one of CCRA's new free Travel Advisor StartUp program seminars, prospective new advisors can visit https://www.ccra.com/travel-advisor-startup/ref/149/ for full details and event registration.

    For those who cannot attend an in-person Travel Advisor StartUp program seminar, CCRA will be providing an online option that starts with a training course designed to provide the foundational education one needs to start a career as a travel advisor. The self-paced course covers cruises, tours, airfare, industry terminology, marketing, working with clients and much more. After the training and successful assessment completion, participants will earn their Recognized Travel Advisor certification. From there, participants will get training on how to use CCRA's CRM that travel advisors use to manage their travel business and clients, learn about the industry with preferred supplier trainings, and get support to get their new agency portal set-up to start booking travel.

    About CCRA:
    Based in Ft. Worth, Texas, CCRA Travel Commerce Network is a global hub for travel technology, marketing, accreditation, and education. For nearly fifty years, CCRA has connected travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace. CCRA features a robust Global Air Division, 24/7 Call-Center Division, and a comprehensive Global Leisure Division that includes: its host agency called CCRA Travel Advisor Global Network (TAGN), the TRUE code platform for individual agency accreditation and identification, CCRA Global Supplier Network, PowerSolutions LIVE travel advisor training and networking events, and CCRA Travel Advisor StartUp (TAS) program for those looking to become new travel advisors. Through its partnership with Etherio Group, CCRA provides a full complement of meetings and incentive services. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email: moliver@njccorp.com
    Direct: 305-491-0512

    CCRA Announces Expanded TRUE Accreditation Offerings as Travel Recovery Gains Momentum

    CCRA Announces Expanded TRUE Accreditation Offerings as Travel Recovery Gains Momentum

    -- 100 Percent Commissions Paid Directly from Even More Suppliers, as well as More In-Person Events, and Enhanced Educational Opportunities --

    FORT WORTH, TEXAS – May 4, 2022 – As travel recovery continues to gain momentum, CCRA is pleased to announce updates to the TRUE accreditation, featuring the TRUE code used to identify travel agencies independently with suppliers for 100 percent direct commission payments and sales volume tracking. The company has been hard at work making TRUE agency accreditation even more powerful by enhancing global connections and support, adding more educational opportunities, and expanding live events and supplier partnerships.

    In 2022, accredited agencies with a TRUE code have access to an unprecedented 100+ in-person meetings, networking events, and mentoring opportunities via CCRA's PowerSolutions LIVE as well as its dedicated Chapter events. Further, expanded partnerships and relationships are showcased by the tens of thousands of suppliers now honoring the TRUE code and paying commissions directly to agencies, including more than 30,000 branded and independent hotels, cruise lines, car rental companies, air consolidators, amusement parks, and tour operators. TRUE suppliers also include specialty providers, such as Destination Management Companies and boutique or niche tour operators that help travel advisors build their businesses in distinctive ways.

    "It's the ideal time for agencies to tap into the soaring bounce-back in travel demand and to pair that with 100 percent commissions paid directly to them that TRUE accreditation provides,” said Dic Marxen, President and CEO of CCRA. “With TRUE, agencies get Independent Accreditation that is not contingent upon a host agency or tied to preferred agreements. This flexibility gives them the opportunity work directly with suppliers to access net rates. Of course, TRUE also enables travel agency owners running their businesses independently to be part of any host agency that they choose and take advantage of those preferred supplier relationships too. It is an unparalleled win-win and an unrivaled accreditation option for both veteran agencies and travel advisors looking to start their own agencies."

    TRUE offers two accreditation models to help agencies grow their businesses at their own pace. Once vetted and approved, the travel agency receives a unique TRUE code. With their TRUE code travel agency owners can immediately bring up to four sub-agents under their accreditation code. The next tier model, TRUE Host, enables agency owners to bring up to 24 agents under their TRUE Host accreditation code.

    “We are thrilled to see the industry taking-off and are very pleased to provide two options that give agencies the power to grow their businesses in their timeframe,” said Marxen. “Based on the model selected, you can bring agents in at the pace you wish. TRUE supports the entrepreneurial spirit and gives you total control to focus on your business of selling travel while being recognized directly - not as part of a pool of other agents.”

    Beyond all of that, TRUE features a robust dashboard that offers a comprehensive range of business resources and tools for agencies including TRUE logos, TRUE certificate, and ID cards to showcase that they are a vetted and accredited seller of travel; images to market their business on social channels; a growing range of legal forms templates; a Travel Agent Survival Kit section, and Worldwide Travel Tips. The dashboard also presents TRUE University with an ever-growing range of training and educations webinars about Marketing, destinations, supplier trainings, and more.

    TRUE offers easy steps for registration, while ensuring the vetting process is kept to highest level. For additional information, visit www.ccra.com/join/true-options

    About CCRA:
    Based in Ft. Worth, Texas, CCRA Travel Commerce Network is a global hub for travel technology, marketing, accreditation, and education. For nearly fifty years, CCRA has connected travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace. CCRA features a robust Global Air Division, 24/7 Call-Center Division, and a comprehensive Global Leisure Division that includes: its host agency called CCRA Travel Advisor Global Network (TAGN), the TRUE code platform for individual agency accreditation and identification, CCRA Global Supplier Network, PowerSolutions LIVE travel advisor training and networking events, and CCRA Travel Agent StartUp (TAS) program for those looking to become new travel advisors. Through its partnership with Etherio Group, CCRA provides a full complement of meetings and incentive services. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email: moliver@njccorp.com
    Direct: 305-491-0512

    CCRA Announces Full Agenda for Upcoming Regional PowerSolutions LIVE Advisor Training & Networking Events

    CCRA Announces Full Agenda for Upcoming Regional PowerSolutions LIVE Advisor Training & Networking Events

    FORT WORTH, TEXAS – July 25, 2022 – CCRA Travel Commerce Network today announced the full agenda for its regional 2022 PowerSolutions LIVE events. These highly anticipated events include valuable education and training sessions by industry experts and business development specialists, empowering speakers, face-to-face round table meetings between advisors and suppliers, and an interactive trade show for building key supplier relationships and networking with industry colleagues.

    “Virtually everyone is ready to get out and travel, making our PowerSolutions LIVE the perfectly timed events to help travel advisors learn how to make the most of these opportunities through training and to help them create the valuable in-person relationships with suppliers that are so essential to success,” said Dic Marxen, President and CEO of CCRA.

    Designed to get travel advisors connected with the products and solutions they need to power up their travel agency business, CCRA's Regional PowerSolutions LIVE events gives travel advisors the opportunity to establish real relationships to help them grow their travel business, get face-to-face training from suppliers, and build new contacts at the supplier trade show. From social media and business training to top suppliers presenting the best of what they have to offer, participants will walk away with a refreshed strategy, new business relationships, and a roadmap to: navigate the travel industry now, benefit from pent-up demand, and boost earnings. Travel Advisors will have the opportunity to meet with and learn from acclaimed suppliers including Presenting Sponsors: Puerto Rico and Green My Experience; Gold sponsors: Abu Dhabi Tourism & Culture, Bookolis.com, Bermuda Tourism Authority, Hilton, Israel, Mayan Cruise Expeditions, Melia Hotels & Resorts, Posadas, Travel Safe Insurance, Visit Tampa Bay, and Visit Anchorage Alaska; and Silver Sponsors: Asuaire Travel, Antigua and Barbuda, Carey International, Celestyal Cruises, IMG, Los Cabos, Greater Miami Convention and Visitors Bureau, Norwegian Cruise Line, Sandals, Sixt, St. Petersburg Clearwater, Titanium Tours, Travefy, and more.

    CCRA’s PowerSolutions LIVE events are offered on a complimentary basis for travel advisors of all experience levels who are members of TRUE, ARC, IATA, CLIA, and ASTA. Travel advisors are encouraged to register early to guarantee their spot at these popular events. The event calendar, full agenda for each event, and more information can be found via the following link: https://www.ccra.com/powersolutions/ref/149. Further, for travel advisors who would like to stay overnight, CCRA has negotiated a special rate with each of the host hotels of $69/per night, offered for a limited time.

    Full agenda and registration are currently available for travel advisors to attend the following PowerSolutions events:

    About CCRA:
    Based in Ft. Worth, Texas, CCRA Travel Commerce Network is a global hub for travel technology, marketing, accreditation, and education. For nearly fifty years, CCRA has connected travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace. CCRA features a robust Global Air Division, 24/7 Call-Center Division, and a comprehensive Global Leisure Division that includes: its host agency called CCRA Travel Advisor Global Network (TAGN), the TRUE code platform for individual agency accreditation and identification, CCRA Global Supplier Network, PowerSolutions LIVE travel advisor training and networking events, and CCRA Travel Agent StartUp (TAS) program for those looking to become new travel advisors. Through its partnership with Etherio Group, CCRA provides a full complement of meetings and incentive services. For more information, visit www.ccra.com.

    Media Contact:
    Marlene Oliver, APR
    NJC Communications
    Email: moliver@njccorp.com
    Direct: 305-491-0512