About CCRA
So What is CCRA?
Our Value
We like to think we do a pretty good job putting great products, great suppliers and the best agents together so they can thrive. We stay out of the transactions and just stick to the introductions!
Our Brands
It all began with our Rate Codes, then came our 24/7 Call Center Services, our hotel portal and now the premier association and accreditation for travel professionals everywhere.
Our Name
CCRA originally stood for Computerized Corporate Rate Association, but like most travel industry organizations these days we've surely outgrown that acronym and evolved into something far greater.
Our People
Built by travel professionals from all corners of the industry, we're dedicated, passionate and completely committed to our travel agency and suppliers' successes.
A Walk Down Memory Lane
1974 A New Breed of Call Center is Born
We pioneered the first 24/7 after hours call center of its kind.1990We Launch Hotel Rate Codes
We launch our rate codes for GDS-enabled agencies, allowing agents access to exclusive, discounted rates and revenue opportunities.1994 CCRA Goes Virtual
CCRA becomes the first call center organization to utilize virtual agents.1997The Hotel Portal is Born
Now called CCRA, we launch the first-ever booking portal for global hotel inventory, especially for our call center customers.2006OurLink Takes Over
...And completely revolutionizes the organization. Under new leadership, CCRA begins to offer enhanced products and services and thrive under Dic Marxen.2006The Hotel Portal Launches
CCRA develops and launches the first standalone hotel booking platform offering enhanced amenities and revenue opportunities for travel agents.2009CCRA Doubles the Size of Their Call Center
CCRA acquires Hickory's after hours call center.2011CCRA Launches Global Network
CCRA implements global initiative and adds agency clients in more than 60 countries.2012A #1 Blog is Born
CCRA Launches ccratravelagentblog.com, the #1 ranked travel agent blog by Google.2013We Go into the Air Business
CCRA Launches the Air Partner Network, subsequently developing the AirSelect program for both GDS and non-GDS agencies to earn top-tier commissions.2014CCRA Acquires OSSN
CCRA acquires the premier association for Independent Travel Professionals, seeking to expand products and services for these agents.2015CCRA Launches New Global Membership Structures
CCRA fully integrates the OSSN and TRUE family into CCRA providing increased support, products and promotion in the industry.2015CCRA Unveils New Website
For the first time, CCRA and all of its products, services and benefits can be found under one roof.2018CCRA Launches Elite Pro
CCRA announces the industry's best amenities-driven program for top performing travel agencies.2018CCRA Launches PowerSolutions National
CCRA develops a brand-new 3 day conference for CCRA member agencies and travel industry partners.2020Industry Leaders Join Forces
CCRA Travel Commerce Network and ABC Global Services joined forces, merging their hotel programs into a unified offering. This collaboration combined CCRA’s Global Preferred Hotel Program and ABC’s Premier Hotel Program, creating the ABC•CCRA Premier Hotel Program. Together, they established the largest and most comprehensive hotel consortia program, covering over 50,000 properties at the time and growing.2022CCRA Demonstrates Dedication and Resiliency
The CCRA Travel Commerce Network, like much of the travel industry, faced significant challenges during the COVID-19 pandemic. The global shutdowns, travel restrictions, and hesitancy among travelers severely impacted revenues and operations. However, CCRA adapted by leveraging its virtual workforce, technology platforms and dedicated networks to support travelers and the travel industry.2023We Plant the "CCRA Forest"
We continue to drive our commitment to sustainability with the announcement of a new biodiversity project coined the “CCRA Forest.” As part of the project, CCRA has already planted more than 1,200 trees this year with a project goal of planting 53,000 trees covering 48 hectares in total.2024Air Division continues to show strong growth
The airline program under the CCRA Travel Commerce Network, has experienced strong growth by consistently expanding its offerings and improving travel advisor support. In 2024, CCRA Air enhanced its Air Partner Network by partnering with APG-USA, adding 15 new international carriers to its roster. This expansion brought the total number of participating airlines to 49, significantly increasing commissionable booking opportunities for travel advisors globally.TodayYou Decide You Can't Live Another Day Without Us
After seeing all of the hard work we've put into teaching you about who we are and what we do, you decide to join us and help make the travel industry a little more exciting!
Our Culture
We Love
What We Do
We’ve built our company on the expertise, passion and perspective that comes from our employees. We all share a great love of travel and customer service, and we believe this shines through in our attitudes and our approach.
We Build
for the Future
We always have our eye on what’s ahead. And that means being able to meet customer needs and expectations quickly, and with a level of responsiveness that demonstrates we’re ahead of the market.
We Celebrate
Our Failures
No one gets it right every time – so when we stumble, we learn, we adjust and we improve. Every result is an opportunity, and we believe it makes us stronger and smarter as we take on our next challenges.
We Are
A Diverse Family
But we’re not just a diverse family of brands – we’re a diverse family of professionals from all corners of the travel industry. We treat each other with respect and value each other’s ideas. That gives us the power of perspective.
We Build Our Brand
On Your Trust
There is nothing more important to us than the trust of our customers. Whether we’re servicing your most important asset (your travelers) or protecting your data, we know that we can only grow our brand by protecting yours.
We Don't
Make Promises
We make progress. We develop solutions. We believe that words are meaningless without action. So we’ll always come to the table with results – not excuses or promises. We expect to build and keep your trust so we’ll never need them.