Industry Insights
From Family Travel Planner to Professional Travel Advisor: Turning Your Passion Into Purpose!
From Family Travel Planner to Professional Travel Advisor: Turning Your Passion Into Purpose If you're the one everyone in your family turns to when it's time to book a vacation, research the best deals, or create the perfect itinerary—you may already be a travel...
The Power of Partnership: Why USTOA and Certified Suppliers Matter
In the ever-evolving world of travel, partnering with credible, trustworthy suppliers is essential to building a successful and sustainable travel business. That’s where USTOA—the United States Tour Operators Association—comes into play. This prestigious organization...
Become a Palm Beaches Expert: Certification That Elevates Your Bookings
Unlock the Benefits of The Palm Beaches Certification Program The Palm Beaches Certification Program is an invaluable resource for travel advisors looking to deepen their knowledge and expertise about this vibrant and diverse Florida destination. By completing...
Unlocking Airfare Savings and Opportunities: A Guide to Airline Consolidator Platforms
Unlocking Airfare Savings and Opportunities: A Guide to Airline Consolidator Platforms In today’s competitive travel landscape, advisors are constantly seeking new ways to offer value, increase profit margins, and provide exceptional service. One of the best-kept...
The Allure of Australia: A Journey Like No Other
The Allure of Australia: A Journey Like No Other Australia is a destination that captures the imagination of travelers around the world. Known for its natural beauty, warm hospitality, unique wildlife, and vibrant cities, it’s a country that offers unforgettable...
Side Hustle With a Passport: Why Being a TRUE Travel Advisor is Perfect for College Students
Side Hustle With a Passport: Why Being a TRUE Travel Advisor is Perfect for College Students College students are no strangers to side hustles—from food delivery and tutoring to freelance gigs. But if you love to travel, have a knack for planning, and dream of working...
5 Reasons Travel Advisors Should Book Villas
Booking private villas is a win-win for travel advisors and their clients. With higher commission opportunities, personalized experiences, and the ability to cater to high-end and group travelers, villa bookings elevate an agent’s portfolio. As demand for exclusive...
Alberta, Canada: A Land of Stunning Landscapes and Vibrant Cities
A Natural WonderlandAlberta is home to some of the most stunning natural landscapes in North America. The province boasts five national parks, including Banff and Jasper, both part of the UNESCO-listed Canadian Rocky Mountain Parks. Banff National Park is Alberta’s...
5 Tips for a Successful FAM Trip
Familiarization or as we call them, FAM trips, are an amazing way for travel agents to experience destinations, hotels, and suppliers firsthand. They’re designed to boost your knowledge so you can offer clients firsthand recommendations with confidence. But while...
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents Most travel agents already know they should be using social media to promote their services — posting beautiful destination photos, sharing travel tips, maybe even showing off client testimonials. But...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.