When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests. The company made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences.
As travelers embark on a new era of travel, IHG Hotels & Resorts is turning to its loyalty program and is making one of its most significant investments to date.
Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. Hoy, IHG Rewards, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure is designed to help members earn more points faster and have more ways to use them than ever before.
These changes, the first in a series of enhancements, include:
- Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure
- Renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure
- Improving bonus point earn levels across all other Elite tiers
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